Custom Auto Body
Billboard Campaign
Custom Auto Body is a small town auto shop with 5-star work. A complete campaign refresh was in order after two years of the same messaging—and stand-out graphics were a must. I developed two distinct concepts that would draw audiences in by building on everyday experiences and quickly communicate Custom Auto Body’s position: Quality repair that is second to none.
Eye-catching ads for when you find yourself on the roadside
The process.
The client emphasized their desire to communicate their collision repair service along with a larger logo than many billboards use. With this in mind, I ideated multiple concepts before landing on final sketches to present, which can be seen on the right.
Of course, anyone wants their billboard to stand out among the hundreds seen along the highway. To accomplish this, I consistently incorporated an extension or cutout on each stage of the billboards, from initial sketches to final mockups.