Custom Auto Body
2023 Campaign
This client’s current billboard campaign had been running for two years and needed a new look. I designed two separate campaign concepts that effectively communicated their quality services while echoing their past entertaining and quirky campaigns.
Concept chosen by client to move onto the final round of design
Second concept surrounding the experience of having a bad day (only worsened by a collision!)
The process.
The client emphasized their desire to communicate their collision repair service along with a larger logo than many billboards use. With this in mind, I ideated multiple concepts before landing on final sketches to present, which can be seen on the right.
Of course, anyone wants their billboard to stand out among the hundreds seen along the highway. To accomplish this, I consistently incorporated an extension or cutout on each stage of the billboards, from initial sketches to final mockups.