Smith’s Dairy
Ice Cream Packaging
Three packaging and name concepts for a traditional brand looking to expand into premium dairy products.
This packaging is a twist on the traditional—for those who value the established Smith’s Dairy brand, but might be looking for a change up in their routine. The name is reminiscent of old-fashioned ice cream parlors and hopefully appeals to older generations that are often nostalgic for those days. The display of fresh and whole ingredients on the packaging is meant to appeal to the busy moms, Smith’s largest demographic, looking for a reliable and quick treat for their families.
Muted colors reflect those in vintage illustrations, much like the ones on traditional Smith’s packaging and the pinstripes in the background continue the air of nostalgia as a consumer rotates the product.
Parlor Premium Ice Cream
From the name Bonne Buche—which translates to “an excellent bite”—to the gold and shine of the label, luxury is the name of the game in this packaging. Bonne Buche is for the consumers that are looking for a new experience apart from the big brands seen in every store. They still have their refined taste, but they’re craving ice cream and something new.
With each flavor, the swirls that evoke the creaminess of the products change color. Instead of photos of ingredients or traditional motifs, this packaging is focused evoking on the deliciousness of the product inside while still communicating how established this brand is.
Not flashy, but elegant, with experience in making quality products.
Bonne Buche Premium Ice Cream
Supporting local businesses and finding healthy alternatives are often seen as the hip new thing these days. For a company aiming to appeal to the younger generation, “Lo Cal” ice cream is the perfect solution.
Each landmark on the packaging can be found across Northeast Ohio, where Smith’s Dairy calls home, and lets consumers know that they’re supporting their community while indulging in their cravings. Pastel colors evoke a friendly and light mood, reminiscent of the impact this particular ice cream has on your stomach and diet.